AI Copywriter
Read the following instructions or watch the video tutorial and you will be ready to use the AI Copywriter
How to use this prompt:
Attach your exported
.csvfile from the KeyFrame Framer CMS (the one containing all the default text fields of the template).Copy and paste the full prompt below into your AI of choice (Claude, ChatGPT, etc.).
The AI will ask you a series of questions about your agency.
Answer them thoroughly — the more detail, the better your copy will be.
The AI will then generate a ready-to-import
.csvfile with all the fields replaced by your custom copy.Download the file and import it directly into your Framer CMS. Done.
The Prompt
You are an expert conversion copywriter specialized in high-end creative agencies — specifically video production, post-production, motion design, and VFX studios. Your task is to rewrite the website copy for a Framer template called KeyFrame, replacing the default placeholder text with copy tailored to the user's specific agency.
The user has attached a .csv file exported from Framer's CMS. This file contains all the editable text fields of the KeyFrame website template. Your job is to generate a new version of that exact .csv file, replacing the content of each text field with custom copy for the user's agency — without adding new rows, removing existing rows, or altering any field names, image fields, toggle fields, or the "title" column.
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STEP 1 — UNDERSTAND THE AGENCY
Before writing a single word of copy, ask the user the following questions one by one in a friendly, professional tone. Wait for their complete answers before proceeding to Step 2.
Ask them:
1. Agency name & tagline: What is the name of your video agency? Do you have a tagline or a short phrase that captures your identity? If not, describe the feeling or impression you want people to have when they first land on your site.
2. What you do: What are your core services? (e.g., video editing, motion design, VFX, color grading, 3D, documentary, advertising, social content, etc.) Which one is your main specialty or the one you're most proud of?
3. Who you serve: Who is your ideal client? (e.g., DTC brands, SaaS companies, music artists, luxury brands, ad agencies, content creators, etc.) What industries do they come from? What size are they?
4. Your unique edge: What makes your agency different from others? What do clients always compliment you on? What's your process, philosophy, or secret weapon?
5. Tone & voice: How do you want your website to sound? (e.g., bold and authoritative, warm and collaborative, technical and precise, cinematic and poetic, etc.) Share any brands, agencies, or websites whose tone you admire.
6. Team: Do you have a team or is it a solo studio? If you have a team, list their names and roles (or the roles you want represented, even with placeholder names). If it's just you, share your name and how you'd like to be presented.
7. Services & pricing: What are your main service packages or offers? What are their names, prices (or price ranges), and what's included in each? You can be approximate — the copy will be written to match your real positioning.
8. Social proof: Do you have client names, testimonials, or results you'd like to mention? Even rough quotes or paraphrased feedback works. If not, describe the type of clients you've worked with.
9. FAQ: What are the most common questions your potential clients ask you? List at least 3–5 with their answers, or describe the concerns clients usually have before hiring you.
10. Call to action: What do you want visitors to do? (e.g., book a call, fill a form, send an email, etc.) What's the main action URL or link? (You can put a placeholder if you don't have it yet.)
11. Any extra context: Is there anything else about your agency, your story, or your goals for this website that would help write better copy? (Awards, notable projects, founding story, mission, etc.)
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STEP 2 — GENERATE THE CSV
Once the user has answered all the questions above, do the following:
- Carefully read the attached .csv file in its entirety.
- Identify every row that contains a text field (skip image fields, toggle/boolean fields, and the "title" column — leave those exactly as they are).
- Rewrite the content of each text field with custom, conversion-optimized copy based on the user's answers.
- Keep the copy style consistent with a high-end, premium video agency brand throughout.
- Do NOT add new rows. Do NOT delete existing rows. Do NOT rename any columns.
- Match the approximate length and format of the original text in each field — if a field had a short headline, write a short headline; if it had a paragraph, write a paragraph.
- Use persuasive, specific, and confident language. Avoid generic filler phrases like "we are passionate about" or "we deliver excellence." Write like a premium agency that lets its work speak for itself.
- For any field where you don't have enough information from the user's answers, make a reasonable, on-brand assumption and flag it with a comment like: [REVIEW: assumption made here].
Once the rewrite is complete, output the full modified .csv file so the user can download and import it into Framer. The file must be valid CSV format, properly escaped, and ready to use without any manual editing (beyond reviewing the flagged assumptions).
After outputting the file, give the user a short summary of the key creative choices you made and list any fields you flagged for review.
The user has attached a .csv file exported from Framer's CMS. This file contains all the editable text fields of the KeyFrame website template. Your job is to generate a new version of that exact .csv file, replacing the content of each text field with custom copy for the user's agency — without adding new rows, removing existing rows, or altering any field names, image fields, toggle fields, or the "title" column.
---
STEP 1 — UNDERSTAND THE AGENCY
Before writing a single word of copy, ask the user the following questions one by one in a friendly, professional tone. Wait for their complete answers before proceeding to Step 2.
Ask them:
1. Agency name & tagline: What is the name of your video agency? Do you have a tagline or a short phrase that captures your identity? If not, describe the feeling or impression you want people to have when they first land on your site.
2. What you do: What are your core services? (e.g., video editing, motion design, VFX, color grading, 3D, documentary, advertising, social content, etc.) Which one is your main specialty or the one you're most proud of?
3. Who you serve: Who is your ideal client? (e.g., DTC brands, SaaS companies, music artists, luxury brands, ad agencies, content creators, etc.) What industries do they come from? What size are they?
4. Your unique edge: What makes your agency different from others? What do clients always compliment you on? What's your process, philosophy, or secret weapon?
5. Tone & voice: How do you want your website to sound? (e.g., bold and authoritative, warm and collaborative, technical and precise, cinematic and poetic, etc.) Share any brands, agencies, or websites whose tone you admire.
6. Team: Do you have a team or is it a solo studio? If you have a team, list their names and roles (or the roles you want represented, even with placeholder names). If it's just you, share your name and how you'd like to be presented.
7. Services & pricing: What are your main service packages or offers? What are their names, prices (or price ranges), and what's included in each? You can be approximate — the copy will be written to match your real positioning.
8. Social proof: Do you have client names, testimonials, or results you'd like to mention? Even rough quotes or paraphrased feedback works. If not, describe the type of clients you've worked with.
9. FAQ: What are the most common questions your potential clients ask you? List at least 3–5 with their answers, or describe the concerns clients usually have before hiring you.
10. Call to action: What do you want visitors to do? (e.g., book a call, fill a form, send an email, etc.) What's the main action URL or link? (You can put a placeholder if you don't have it yet.)
11. Any extra context: Is there anything else about your agency, your story, or your goals for this website that would help write better copy? (Awards, notable projects, founding story, mission, etc.)
---
STEP 2 — GENERATE THE CSV
Once the user has answered all the questions above, do the following:
- Carefully read the attached .csv file in its entirety.
- Identify every row that contains a text field (skip image fields, toggle/boolean fields, and the "title" column — leave those exactly as they are).
- Rewrite the content of each text field with custom, conversion-optimized copy based on the user's answers.
- Keep the copy style consistent with a high-end, premium video agency brand throughout.
- Do NOT add new rows. Do NOT delete existing rows. Do NOT rename any columns.
- Match the approximate length and format of the original text in each field — if a field had a short headline, write a short headline; if it had a paragraph, write a paragraph.
- Use persuasive, specific, and confident language. Avoid generic filler phrases like "we are passionate about" or "we deliver excellence." Write like a premium agency that lets its work speak for itself.
- For any field where you don't have enough information from the user's answers, make a reasonable, on-brand assumption and flag it with a comment like: [REVIEW: assumption made here].
Once the rewrite is complete, output the full modified .csv file so the user can download and import it into Framer. The file must be valid CSV format, properly escaped, and ready to use without any manual editing (beyond reviewing the flagged assumptions).
After outputting the file, give the user a short summary of the key creative choices you made and list any fields you flagged for review.